SPONSOR

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HIKE • WALK • RUN • RIDE • PADDLE

Be Part of one of the Biggest
Statewide Campaigns in North Carolina History

YEAR OF THE TRAIL 2023

On August 18th, 2021, the NC Legislature declared 2023 North Carolina Year of the Trail, creating an opportunity to promote and celebrate our state’s extensive trail systems.  This statewide campaign will reach all communities with the message of how and where to experience the trails that showcase North Carolina’s beautiful landscapes.

 

Through marketing and events, this statewide campaign will increase awareness about trails, boost use by locals and tourists, reach underserved communities, recognize trail volunteers, and promote responsible and safe use of trails.


Join other leading corporations and be a part of one of the largest statewide campaigns in North Carolina history and connect your organization to our state’s growing outdoor recreation market.

SPONSORSHIP OPPORTUNITIES

Year of the Trail will reach across all North Carolina. Messages will meet people many times throughout the entire year of 2023. Align your organization with this valuable content on why, how, and where to get out on North Carolina’s trails. 

This is a once in a generation event. Where does your organization fit into Year of the Trail?

 

We are ready to meet with you to design a package that meets your corporate needs and we are open to creative customization!

Download a printable Sponsorship Packet PDF:

SILVER | $50,000

  • Shout outs and tags on Year of the Trail social media posts throughout the year.
  • Recognition in statewide promotional emails (>20,000 addresses).
  • Recognition at 15 NC Conferences in 2022-2023 where Year of the Trail will be presented.
  • Logo placed on Year of the Trail website, a central hub for trail information and events across the State, for 14 months. 
  • Receive official Year of the Trail promotional materials to promote your support in your network.
  • Your sponsorship will be announced on Year of the Trail social media pages.

BRONZE | $25,000

  • Recognition in statewide promotional emails (>20,000 addresses).
  • Recognition at 15 NC Conferences in 2022-2023 where Year of the Trail will be presented.
  • Logo placed on Year of the Trail website, a central hub for trail information and events across the State, for 14 months. 
  • Receive official Year of the Trail promotional materials to promote your support in your network.
  • Your sponsorship will be announced on Year of the Trail social media pages.

SUPPORTER | $10,000

  • Your logo promoted at 15 NC Conferences in 2022-2023 where Year of the Trail will be presented.
  • Logo placed on Year of the Trail website, a central hub for trail information and events across the State, for 14 months. 
  • Receive official Year of the Trail promotional materials to promote your support in your network.
  • Your sponsorship will be announced on Year of the Trail social media pages.

FRIEND | $5,000

  • Logo placed on Year of the Trail website, a central hub for trail information and events across the State, for 14 months. 
  • Receive official Year of the Trail promotional materials to promote your support in your network.
  • Your sponsorship will be announced on Year of the Trail social media pages.

OUTDOOR ADVERTISING SPONSOR | $85,000

Sponsor a series of billboard advertisements for Year of the Trail, to be placed in major media markets across NC. Featuring prominent placement of your logo and Year of the Trail Website, these billboards will reach millions of eyes throughout 2023. This package also includes “Bronze” level offers above.

PBS NC SPONSOR | $225,000

Sponsor the production of NC Year of the Trail original content on PBS NC featuring “Ten to Try: NC Trails,” a half-hour program and digital content, and “NC State Trail Profiles,” stories distributed through PBS NC’s most popular original series: NC Weekend, My Home NC, and Sci NC.

  

PBS NC produces outstanding-quality programs where your name will be remembered. This package also includes “Bronze” level offers above. Cover all or a portion of the projects. Inquire for more details.

RADIO SPONSOR | $75,000

Sponsor NC Year of the Trail messaging to be broadcast across all 100 counties in the state. Pair your brand with trail information and Year of the Trail events announced on many stations throughout the year. This package also includes “Bronze” level offers above.

Our Fundraising Goal:

$1,000,000

Ready to commit your support?

Have more questions?

Contact

Palmer McIntyre at

PMCINTYRE@PIEDMONTLAND.ORG

Ready to commit your support?

Have more questions?

Contact

Palmer McIntyre at

PMCINTYRE@PIEDMONTLAND.ORG

Looking for a local sponsorship opportunity? Contact your local trail group.

Key Aspects of Year of the Trail

Public Engagement

The goal of the GTSC is to encourage every North Carolinian to get outside on a trail in 2023. This campaign for trails will reach a wide range of communities across NC with a specific focus on engaging people of color. We aim to host at least one trail event in each of NC’s 100 counties, including group outings, trail maintenance training days, and many other creative ideas suggested by partners across the state.

MEDIA ATTENTION

Throughout 2023, we will be highlighting NC trails and their benefits through broadcasts, print and digital media, billboards, and other advertising venues. Featured content will share stories of trails across the state and encourage the public to experience trails — both close to home and in different areas of NC.

Educational ENGAGEMENT

In both 2022 and 2023, GTSC will present at conferences across the state to prepare communities to host events for Year of the Trail. These presentations will encourage communities to harness the many benefits of trails in NC, including economic boosts, community cohesion, health improvements, and environmental benefits.

Legislative Connections

Throughout 2023, GTSC will be inviting members of the NC Legislature to events taking place along trails in their district. By connecting with stakeholders and constituents on the trail, legislators can directly experience the benefits trails provide to their district and the importance of investing in the NC trail system.

Sponsors Already On Board

Thank you for supporting North Carolina Trails.